Share the Vibe van Eindhoven

Book on City Marketing in General and the Brand Development of Eindhoven

This book describes, from the daily practice of the city marketing organisation Eindhoven365, the chosen approach and creative execution. A long-term and successful project with clear objectives, based on a distinctive and compelling strategy: co-creation and open source.

How did an industrial city transform into a vibrant, innovative hub that attracts global attention? Share the Vibe takes you on a fascinating journey through Eindhoven’s metamorphosis. Through unconventional thinking and intensive collaboration, Eindhoven created a strong brand and a clear positioning. In this richly illustrated book, you will discover the strategic choices that shaped Eindhoven and learn how its iconic vibes came to life.

“That marketing and brand management are also applied to cities, regions, and the country as a whole in the Netherlands should come as no surprise. A key advocate of this approach is Peter Kentie. Thanks in part to his work, Eindhoven has become a role model. With a clear strategy aimed at connecting the city with an international audience through technology, design, and knowledge, Eindhoven has made its mark in Europe and beyond. This book is therefore highly recommended.”

— Robert Govers, author of Imaginative Communities: Admired Cities, Regions and Countries.

Author
Peter Kentie is the former director of the city marketing organisation Eindhoven365, responsible for Eindhoven’s brand strategy and marketing activation. As a brand manager, he has worked for brands such as ilse.nl, PSV, and Philips.com. Trained as a designer and marketer, he has a deep passion for design, technology, and Eindhoven.